Multiple Revenue Streams

Diversified model that works at any scale

Revenue Model Overview

Six Revenue Streams

Revenue Stream Description Price Point Target Volume (Year 3)
Player Subscriptions Free, Premium ($99), Elite ($299) tiers $99-299/year 2,500 paying players
Coach Subscriptions Basic ($49), Pro ($199), Team ($499) $49-499/month 500 coaches
Recruiting Profiles Premium profile packages $299-499 1,000 packages
Educational Content DIY recruiting courses, webinars $99-199 500 sales
Consulting Services Strategy sessions, profile reviews $150-300/hour 200 hours
Partnerships & Licensing Showcase events, data licensing, affiliates Variable Multiple deals
Key Advantage: Diversified revenue reduces risk. If one stream underperforms, others compensate. Multiple touchpoints increase LTV per customer.

Three Business Paths

Flexible model that works as hobby, service business, or venture-scale platform

Path A: Hobby Project

$0-50K/year

Revenue Mix:

  • Free app with ads: $5-10K/year
  • Premium app tier ($2.99/mo): $15-25K
  • Affiliate commissions: $5-10K

Time Commitment:

5-10 hours/week

Investment:

$0-10K (bootstrap)

Exit:

Sell as asset for $25-100K depending on user base and revenue

Most Realistic

Path B: Service Business

$200K-2M/year

Revenue Mix (Year 3):

  • Recruiting profiles: $400K (1,000 @ $399)
  • Courses/content: $50K
  • Consulting: $30K
  • Sponsorships: $50K

Team:

  • Founder + 2-3 consultants
  • High-margin (50%+) business

Investment:

$50-100K total over 2 years

Exit:

$1-2M at 3-4x revenue, profitable cash-flowing business

Path C: Venture Scale

$5-20M+/year

Revenue Mix (Year 5):

  • Player subscriptions: $4.5M
  • Coach subscriptions: $3.6M
  • Profiles/services: $1.5M
  • Partnerships: $1M

Team:

  • Full engineering, sales, ops teams
  • 20-30 employees

Investment:

$2-5M raised over 2-3 rounds

Exit:

$20-50M strategic acquisition at 3-5x revenue

Customer Acquisition Strategy

Player/Parent Acquisition

Phase 1: Organic (Months 0-12)

  • Facebook baseball parent groups
  • Reddit (r/Homeplate, regional subs)
  • Word-of-mouth referrals
  • Youth baseball forums

Goal: 500 users at $0 CAC

Phase 2: Content (Months 6-18)

  • YouTube: "Baseball Recruiting Reality"
  • Newsletter: "The Honest Baseball Parent"
  • SEO: Long-tail recruiting keywords
  • Podcast interviews

Goal: 2,000 users, build authority

Phase 3: Paid Acquisition (Months 12+)

  • Facebook/Instagram ads
  • Google search ads
  • YouTube pre-roll
  • Podcast sponsorships

Target: CAC < $50, LTV:CAC > 6x

Coach Acquisition

Phase 1: Direct Outreach (Months 6-12)

  • LinkedIn to D2/D3 assistant coaches
  • Coaching conferences/clinics
  • Coaching association partnerships
  • Free premium access for early adopters

Goal: 50 coaches using platform

Phase 2: Network Effects (Months 12-24)

  • Coach referral program
  • Showcase event partnerships
  • Conference sponsorships
  • Case studies from successful users

Goal: 500 coaches, viral within conferences

Phase 3: Sales Team (Months 24+)

  • Inside sales reps targeting programs
  • Conference-level enterprise sales
  • Integration partnerships
  • Data demonstrations

Goal: 2,000+ coaches, dominant market position

Unit Economics

Player Economics

Average Revenue Per User (ARPU): $250/year

  • 30% free tier (data contribution)
  • 50% premium tier ($99/year)
  • 20% elite tier ($299/year)
  • Plus: Profile services, courses

Customer Acquisition Cost (CAC): $30-50

Lifetime Value (LTV): $500-750 (2-3 year retention)

LTV:CAC Ratio: 10-15x (excellent)

Coach Economics

Average Revenue Per Coach: $1,800/year

  • 40% basic tier ($588/year)
  • 40% pro tier ($2,388/year)
  • 20% team tier ($5,988/year)

Customer Acquisition Cost (CAC): $300-500

Lifetime Value (LTV): $5,400+ (3+ year retention)

LTV:CAC Ratio: 10-18x (excellent)

Service Economics

Recruiting Profile Package: $399

  • Consultant time: 3 hours @ $50 = $150
  • Platform costs: $20
  • Marketing allocation: $50
  • Gross margin: $179 (45%)

Scale Benefits:

  • Process automation reduces time
  • Template systems increase efficiency
  • Margin improves to 60%+ at scale
Healthy Unit Economics: LTV:CAC ratios of 10x+ and payback periods under 6 months indicate sustainable, scalable business model. Most SaaS businesses target 3x ratio.

Retention & Growth Loops

Retention Strategy

Players:

  • Habit formation: Track every at-bat → becomes routine
  • Data accumulation: More history = more valuable
  • Recruiting timeline: 2-3 years of active use
  • Family expansion: Multiple kids = longer relationship

Target Retention: 70% year-over-year

Coaches:

  • Workflow integration: Becomes part of recruiting process
  • Data dependency: Can't easily switch platforms
  • Network effects: More players = more reasons to stay
  • Annual recruiting cycle: Predictable renewal timing

Target Retention: 80% year-over-year

Growth Loops

Viral Loop:

  • Parent tracks kid → Shares stats on social media
  • Other parents see → Download app
  • Multiple parents at game → Verify each other's data
  • Builds trust → More sharing

Content Loop:

  • Educational content → Builds authority
  • Parents trust brand → Try free app
  • App provides value → Upgrade to premium
  • Success stories → More content

Network Loop:

  • More players → Coaches join
  • Coaches on platform → Players must be there
  • Critical mass → Competitors can't compete

Expansion Opportunities

🥎 Multi-Sport Expansion

Natural Extensions:

  • Softball (parallel market, same features)
  • Lacrosse (growing sport, underserved)
  • Soccer (massive market)
  • Basketball (AAU circuit)

Timing: Once baseball is proven (Year 2-3)

🌎 Geographic Expansion

International Markets:

  • Australia (cricket, rugby, reversed seasons)
  • Europe (soccer focus)
  • Latin America (baseball passionate)

Benefit: Offset seasonal revenue fluctuations

📊 Data Licensing

Potential Partners:

  • Equipment manufacturers (market research)
  • Training facilities (program effectiveness)
  • Insurance companies (risk assessment)
  • Media companies (content generation)

Value: Aggregated, anonymized performance data

🏆 Event Partnerships

Showcase Integration:

  • Official stats partner for tournaments
  • Live streaming with real-time stats
  • Scout attendance integration
  • Revenue share on registrations

Benefit: Capture data at source, build credibility

Let's Discuss Revenue Strategy

Multiple paths forward - let's find the right one

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