Why We're Positioned to Win

Founder experience + market timing + technical capability

Founder Background

Technical & Business Leadership

Professional Experience

  • 20 years leading technical and business teams
  • Program Management: Successfully delivered $30M+ enterprise programs
  • Cross-Functional Leadership: Bridging development teams and business stakeholders
  • Scale Experience: Built and managed systems serving millions of users
  • Startup to Enterprise: Experience across company stages and sizes

Technical Skills

  • Full-stack development capabilities
  • Linux server management and infrastructure
  • Database design and optimization
  • Automation and workflow systems
  • API integrations and system architecture

Unique Founder-Market Fit

  • Former Minor League Baseball Player: Lived through the recruiting process firsthand
  • College Athlete: Deep understanding of what it takes to compete at the next level
  • Parent Perspective: Currently navigating youth baseball with own children
  • Insider Knowledge: Knows what coaches actually look for in recruits
  • Authentic Voice: Can speak with credibility to both parents and coaches

Communication & Leadership

  • Decades of public speaking experience
  • Complex stakeholder management at scale
  • Content creation capabilities (writing, video)
  • Track record of building and leading teams
Rare Combination: Former player who understands recruiting from the inside + technical capability to build the product + 20 years program management experience to scale + parent's perspective on current pain points. This isn't someone building a solution from the outside - this is someone who lived it, understands it deeply, and has the skills to execute.

Why This Founder Can Execute

✅ Can Build the Product

No technical dependency in early stages

  • Full-stack development skills
  • Mobile app development experience
  • Database and infrastructure expertise
  • Can build MVP independently
  • Knows when to hire vs. DIY

✅ Can Scale Operations

Proven track record at enterprise scale

  • Managed $30M programs at Intuit
  • Cross-functional team leadership
  • Process design and optimization
  • Stakeholder management under pressure
  • Data-driven decision making

✅ Understands the Customer

Lived the recruiting journey as a player

  • Former minor league baseball player
  • Navigated recruiting process personally
  • Understands what coaches look for
  • Parent perspective adds current insight
  • Authentic credibility with both sides

✅ Can Build the Brand

Communication skills to create movement

  • Public speaking experience
  • Written communication clarity
  • Content creation capabilities
  • Educational approach mindset
  • Authentic, trustworthy presence

Currently Building: Crypto Clarified

Demonstrating ability to execute from zero to traction

Parallel Venture: Cryptocurrency Safety Education

Traction to Date:

  • Growing newsletter subscriber base
  • 100% conversion rate on targeted Reddit posts
  • Fully automated infrastructure (n8n workflows)
  • Custom WordPress site with MySQL backend
  • Multi-user tracking application built from scratch

Relevant Skills Demonstrated:

  • Audience building from zero
  • Full-stack development execution
  • Content creation and marketing
  • System automation and integration
  • Customer discovery and validation
Key Insight: This isn't theoretical. Founder is actively building a business from scratch right now, demonstrating the exact skills needed for Athlete Intel. Both businesses use similar playbooks: education-first content, automated systems, data-driven solutions, building trust in skeptical markets.

Team Roadmap

Strategic hiring plan as business scales

Stage Timeline Key Hires Rationale
MVP Months 0-6
  • Founder only
  • Freelance design help (as needed)
 Validate concept before hiring. Founder can build MVP independently.
Service Launch Months 6-12
  • Part-time recruiting consultant
  • VA for admin/customer service
 Manual fulfillment to learn what works. Low-cost, flexible contractors.
Scale Service Months 12-24
  • 2 full-time recruiting consultants
  • Mobile app developer (contractor)
  • Content creator / social media
 Service revenue funds product development. Build team around proven model.
Platform Build Months 24-36
  • CTO / Lead Engineer
  • Product Manager
  • Head of Sales (coach acquisition)
  • Marketing / Growth lead
 Transition from service to platform. Need specialized leadership for scale.

Advisory Board (To Be Recruited)

College Coach Advisor

Profile Needed:

  • Active or recently retired D2/D3 coach
  • Recruiting coordinator experience
  • Deep network in coaching community
  • Can validate product decisions

Compensation: Equity + free platform access

Youth Sports Tech Expert

Profile Needed:

  • Experience at Hudl, NCSA, or similar
  • Product or business development background
  • Understanding of market dynamics
  • Ideally with successful exit

Compensation: Equity + advisory fee

Marketplace / SaaS Expert

Profile Needed:

  • Built two-sided marketplace before
  • Understanding of network effects
  • Fundraising experience
  • Can guide scaling decisions

Compensation: Equity, strategic guidance

Why Now?

Market Timing

  • Parents expect data and analytics - Normalized by Hudl, wearables, tracking apps
  • Recruiting timelines accelerating - Commitments happening earlier, creating urgency
  • Existing platforms showing weakness - NCSA criticism creating opening for alternative
  • Coach budgets shrinking - Need for efficient discovery tools growing
  • Mobile-first generation - Parents comfortable with app-based solutions

Technology Enablers

  • React Native maturity - Single codebase for iOS/Android now production-ready
  • Cloud infrastructure commoditized - Can build scalable platform for <$1K/month
  • AI/ML accessible - Predictive analytics achievable without PhD team
  • Payment processing seamless - Stripe, subscriptions easy to implement
  • Video hosting cheap - YouTube, Vimeo integration simple and free
The Window is Now: Market conditions are right (pain + willingness to pay), technology is ready (low cost to build), and competition is vulnerable (incumbents showing weakness). In 2-3 years, this window may close as either incumbents adapt or new well-funded entrants emerge.

What We're Looking For

🤝 Co-Founder

Ideal Profile:

  • Coaching background or deep recruiting knowledge
  • Sales/BD experience (for coach acquisition)
  • Entrepreneurial mindset
  • Complementary to founder's technical skills

Equity: Significant founding stake

💰 Seed Investors

Ideal Profile:

  • Experience in marketplace or SaaS investments
  • Sports tech sector knowledge
  • Can open doors to coaches/partners
  • Comfortable with bootstrap-to-scale model

Check Size: $25-100K

🎯 Advisors

Ideal Profile:

  • Active in youth sports ecosystem
  • Strategic relationships with key players
  • Domain expertise in recruiting or coaching
  • Can validate product decisions

Compensation: Small equity stake

💼 Strategic Partners

Interested In:

  • Showcase event operators
  • Coaching associations
  • Sports equipment brands
  • Tournament management platforms

Opportunity: Early partnership, preferred pricing

Let's Build Together

Interested in joining as co-founder, investor, or advisor?

Get In Touch