Market Opportunity - Athlete Intel

Market Size & Segmentation

Segment	Size	Characteristics	Willingness to Pay	Our Target
Elite (D1 prospects)	50,000	Top showcases, already getting attention	High ($2,000+)	❌ Not initially
Serious (D2/D3/JUCO)	200,000	Travel ball, some exposure, need help	Medium ($300-1,000)	✅ PRIMARY TARGET
Hopeful (Limited exposure)	150,000	HS only or limited club, long shots	Low-Medium ($100-500)	✅ SECONDARY
Recreational	100,000	Playing for fun, not recruiting	Very Low	❌ Not target

Primary Target: "Serious" Segment

200,000 players actively pursuing college baseball
Parents already spending $5,000-15,000/year on travel, showcases, training
Willing to pay $300-1,000 for recruiting help
Underserved by existing platforms (too much focus on elite)
Need honest assessment of realistic targets

                Serviceable Obtainable Market (Year 3):
                10,000 paying users = 5% of serious segment × $500 average = $5M revenue
            

Market Trends

Multiple favorable winds at our back

✅ Favorable Trends

1. Youth sports increasingly data-driven

Parents expect tracking, analytics, video
Hudl normalized video analysis ($200M+ revenue)
Wearables, tracking tech becoming standard

2. Recruiting timeline accelerating

Commitments happening earlier (sophomore/junior year)
More pressure on parents to "do something" early
Creates urgency for tools/services

3. Existing platforms showing weakness

NCSA facing criticism for high prices, low ROI
Opportunity for transparent, affordable alternative

4. College coach budgets shrinking

Especially D2/D3 with reduced travel budgets
Need efficient discovery tools vs. traveling to showcases

⚠️ Challenges

1. Crowded space

Multiple established players (NCSA, FieldLevel, etc.)
Need clear differentiation

2. Seasonal business

Revenue peaks in spring/summer/fall
Mitigation: subscriptions, multi-sport, international

3. Trust required

Parents skeptical after bad experiences
Must build credibility through education + results

4. Fragmented market

Different sports, age groups, regions
Start focused, expand methodically

Competitive Landscape

Competitor	Strengths	Weaknesses	Our Advantage
NCSA	Established brand, large network, 200K+ athletes	Expensive ($1,000-2,000+), spray-and-pray approach, mixed reviews	Affordable, data-verified, personalized matching
FieldLevel	Clean interface, coach-friendly, multiple sports	Primarily football/basketball focused, less baseball penetration	Baseball-first focus, better stat tracking
PrepBaseballReport	Regional focus, scouting services, showcase events	Not a platform, primarily scouting reports	Complementary, potential partner
Perfect Game	Elite showcase circuit, respected rankings, coach access	Expensive tournaments, focused on top 10% of players	Serve the other 90% they ignore
Hudl	Market leader in video, strong brand, large user base	Focused on game film, not recruiting intelligence	Different problem space, potential integration

Our Competitive Advantages

1. Data Verification

Timestamped, multi-source confirmed stats that coaches can trust

2. Realistic Matching

Algorithm focused on appropriate fits, not spray-and-pray

3. Price Point

50-75% less than NCSA while delivering better targeting

4. Community/Content

Educational approach builds trust in skeptical market

5. Coach-First Design

Platform built for how coaches actually discover players

6. Network Effects

Once we hit critical mass in a region, hard to displace

Market Entry Strategy

Phase 1: California Focus

Geography: Southern California first

Why: High density of players, strong travel ball culture, early adopter market

Target: 1,000 users in first 12 months

Phase 2: Regional Expansion

Geography: Texas, Florida, Georgia, Arizona

Why: Large baseball markets with similar demographics

Target: 5,000 users by month 24

Phase 3: National Scale

Geography: All 50 states

Why: Proven model, strong word-of-mouth, network effects kicking in

Target: 20,000+ users by month 36

                Key Insight: Focus beats breadth. Dominate Southern California before expanding. One region with strong network effects is worth more than weak presence everywhere.
            

Comparable Exits & Valuations

Company	What They Do	Exit/Valuation	Revenue Multiple
Hudl	Game film management & analysis	$200M+ valuation	Not disclosed
Stack Sports	Tournament/league management	Acquired for $200M+ by Xplor	~4-5x revenue
GameChanger	Game/stat tracking	$10M+ acquisition by DICK'S	~3-4x revenue
SportsRecruits	Multi-sport recruiting platform	Acquired by GoArmy (undisclosed)	Estimated 3-5x
LeagueApps	Youth sports management software	$90M acquisition by Xplor	~4x revenue

                Market Takeaway: Youth sports tech is actively consolidating. Strategic buyers (Hudl, Stack Sports, DICK'S, NCSA, Perfect Game) are paying 3-5x revenue for proven platforms with network effects and verified data.
            

$500M+ Market Opportunity